Ruby Set To Sparkle At NZFW 2011

Wednesday, August 10, 2011


The excitement is quickly becoming palpable, as NZFW 2011 is less than 3 weeks away now and I could not be more thrilled to be attending it.  One of my favourite local labels, Ruby, are showing again this year, after their wildly successful debut last year.  Ruby are again showing offsite and are making a really special occasion of their show, so that all their customers can be involved too, which is I think is a fantastic idea.

Screening the show live in all six Ruby stores (Ponsonby, Newmarket and High Street in Auckland and Hamilton, Wellington and Dunedin) for their customers to see the new looks come down the runway is just part of the event.  Ruby will also be launching their NZFW Capsule Collection at the same time, which features 9 different clothing and accessory styles inspired by the Ruby Autumn/Winter collection on the runway, with a limited quantity available for purchase across the six Ruby Boutique stores.

To add to the sheer awesomeness of the instore events, every purchase from the Ruby NZFW Capsule Collection goes in the draw to win one of 4 Ultimate Prize Packs (location specific – Auckland, Hamilton, Wellington, Dunedin) including gifts from the likes of Ruby, GHD, Polaroid, Flint, Insight Swimwear, Grown, Matina Amanita jewellery, Haribos & The Candyman, Rosemount, Libra and more!

Super keen to come along?  Ruby's show is 9.30am on Wednesday 31st August, so just pick the store nearest you to join in the fashion fun.  It's a stylish morning not to be missed!

On a quick sidenote, these gorgeous photos are Ruby's campaign imagery for their new Spring/Summer collection which has just dropped in-store.  I couldn't choose just a couple of photos as their all so pretty, I just had to post every last one.  Enjoy x









Just So Pretty x

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