Ingrid Starnes + Tessuti = Perfection

Monday, October 29, 2012


Feminine fashion is my favourite kind, the title of this blog probably gave that one away, and there are a few local kiwi designers who exemplify the kind of fashion that delights and inspires me.  Ingrid Starnes does elegant garments with a playful edge in a way that is oh so clever and beautifully ladylike at the same time.  Her new collection for S/S 2013 'Dacha' is effortlessly pretty and exactly the kind of range I would love in my wardrobe for summer.

Bright, Bold And Beautiful Prints For Summer

Monday, October 22, 2012


Florals are always big for the Spring/Summer season and Pia Boutique have brought together two of summer's best trends, neon and florals, to create a collection that radiates sunny days and gorgeous girlyness.  Local designer Pia Naera has a background in graphic design and her range has a strong focus on unique prints all exclusively designed by herself on a range of lovely fabrics.

Swim To The Surface

Tuesday, October 16, 2012


Every so often a label comes along that perfectly captures a look in such a way that you can't imagine anyone else creating anything just like it and you notice that there was a definite gap in the local market before it appeared.  Inspired by the glamour of the old hollywood screen sirens, with an aesthetic that is timeless and oh so pretty, Surface Too Deep create swimwear that is ever so beautiful and utterly covetable.

The Department Store S/S 2013 show

Sunday, October 14, 2012


Summer is oh so close now and The Department Store celebrated by showcasing their Spring/Summer 2013 collections in another of their super packed shows for local fashion fans last week.  With stunning looks from Karen Walker, Ruby & Liam, Tigerlily, Black Box, TopShop & TopMan, I Love Ugly, The Men's Department and Havaianas on display, the runway ran through the heart of the striking three storied building as Auckland's best babe models worked their magic on the crowd.

The Amazing Art Of Footwear

Sunday, October 14, 2012



Every so often I get invited to attend events that are truly special and have the kind of magic that is hard to define.  Whilst there are more and more slick and seamless events organised, Showroom 22 do seem to be adept at planning them too, sometimes you attend things that are just on a whole other level.  The lovely Kathryn Wilson planned her 'Art of Footwear' event to support Ronald McDonald House, which is a really important charity supporting the families of very sick children, the idea was to combine the launch of Kathryn's winsome new Winter 2013 collection with fundraising for RMH which Kathryn is involved with.

Fashion Month Spring/Summer 2013

Sunday, October 14, 2012

Elie Saab from Paris Fashion Week

It felt like the fashion month of New York, London, Milan and Paris for Spring/Summer 2013 blew by in a big pretty blur yet again this year.  As much as I found time to spend an hour a day (or more) on Style.com checking out the new collections and adding my favourite images to Just So Pretty's facebook page, I didn't manage to get around to blogging much about it.  Although with so many people who were actually there covering it, you do wonder sometimes about the validity of covering an event purely on internet photos, not that there's anything wrong with that, but I do prefer reading the reviews of those who were actually there.
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