I Heart Ruby's Favourites

Thursday, August 22, 2013

Penelope Jumper

Who doesn't love a greatest hits collection?  Fresh and pretty local label Ruby are releasing a fifteen piece limited edition collection of some of their favourite pieces from 2008 - 2012, just in time for the start of NZ Fashion Week next month!  Designer Deanna Didovich has gone through and curated this gorgeous range, which I was thrilled to see includes some of my own personal favourite pieces from the past few years too (Who didn't love the adorable polka-dot Billy dress?)


The new campaign shot by the talented Jessica Sim, stars stunning Zippora Seven who also featured in one of the first lookbooks from when Deanna took over the design helm at Ruby.  She perfectly encapsulates the fun and playful vibe of the Ruby range and as you can see by these lovely pictures looks every bit the gorgeous Ruby girl.

I'm so excited about this new collection and I love the timing of launching in stores and online on the first day of NZFW (Tuesday 3rd September), since sadly there is no Ruby show this year, but this definitely makes up for it and you can bet I will be shopping this collection online whenever I get a few moments to on the first day. 

If you're also a Ruby fan, they're running a competition on Facebook here where you can submit a photo in your favourite Ruby piece and be in to win a $1000 Ruby Favourites wardrobe.  That's a pretty great prize! 

Which look is your favourite?


Rose jumper

Rose jumper and Juliet pyjama set

Sunday blouse and Dove shorts

Benvolio cardigan and Dove shorts

Billie dress

Betty playsuit

Bedrock coat
Bedrock dress























Images from: Ruby

Just So Pretty x

1 comment :

  1. This is great news - Love Ruby.

    ♥ Paula Shoe Fiend.
    http://shoe-fiend.blogspot.co.nz/

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