Winter Dreaming With Ruby

Friday, November 15, 2013



















































Whilst the weather may be rapidly warming now, those of us in fashion are firmly focused on Winter 2014, as excitement levels rise in anticipation of the arrival of the new collections from February onwards.  Cult local label Ruby launched their stunning new winter 2014 collection entitled 'The Dreamers' at an exclusive event at Auckland's newly renovated Victoria Park last week.


It was wonderful to see a capacity crowd pack into the venue to see what the Ruby team had created, with the space cleverly arranged to ensure everyone had a great view and the collection was certainly worth a long look.  Inspired by Sofia Coppola's films with their melancholic signature and dreamy sweetness, the collection captured Ruby's free-spirited attitude and youthful optimism in a way that was modern, relevant and softly romantic.

Soft pretty prints contrasted with heavy grey wools and pops of bright mustard yellow and cobalt blue to create a fresh feel.  Metallic details, subtle sheers and textured velvet added an elegant edge, while the sweet playsuits and mini-length skirts kept things playful.  Standouts for me were the beautiful floral velvet dresses in monochromatic hues which are utterly stunning and the cleverly draped dresses (shown in mustard and black) that are a must for my winter wardrobe.

Congratulations to designer Deanna Didovich and the talented Ruby team who yet again created a collection that is a creative mix of modern and romantic styles, whilst mantaining a unique edge and making for so many covetable pieces it will be difficult to narrow down my must-have list for winter.

These are my favourite ten looks from the show:



























































Images by: Sam Lee for Ruby

Just So Pretty x


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