The Transformation of Staple+Cloth

Sunday, August 10, 2014

One of the best things about New Zealand fashion is its ability to reinvent itself and Staple+Cloth is a perfect example of a new business born out of a former one.  Previously Creative Director, Sharon Condon, worked for Kingan Jones and recently bought the label, transforming it into her new brand Staple+Cloth.  Of course what could be a better title for her first Staple+Cloth collection than 'Transformation' which definitely lives up to expectations.

Maintaining the feminine aesthetic of it's former incarnation, Staple+Cloth's first range is elegant and modern with really wearable pieces in chic silhouettes.  A sublime mix of fabrications including lace, linen and silk with subtle details make for garments that have a timeless appeal.  I love the flattering hem lengths and beautiful colour palette; the soft peach, pretty polkadots and fresh florals definitely feel like spring to me.

Suitable for a range of ages, Staple+Cloth's first collection is an assured debut, confident enough to please Kingan Jones fans and I'm sure will find many more fans with the release of this range.  I was fortunate enough to attend the packed opening party at their Ponsonby boutique a few days ago and I'm tempted to add as many of these garments as I can to my new season wardrobe.  If you're also feeling inspired to shop this collection it's available in stores and online now.

Images by: Laura Tait Photography for Staple+Cloth

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