Deadly Ponies New Stable

Tuesday, September 30, 2014


It's certainly the season for new store openings at the moment and there have been some very exciting developments in Auckland's own fashion scene.  Local label, Deadly Ponies, who have attained a cult following for their impeccably made leather goods, opened their first permanent store recently on Mackelvie Street in Ponsonby.  It follows the success of their Ponsonby pop-up store that lasted for a year despite originally being a short term idea.  

Deadly Ponies are known for their superb finishing and attention to detail, so it's no surprise that they have created a store as unique and beautiful as their collections.  The transformation of an old studio space, by designer Katie Lockhart, into a perfectly lit flagship boutique is as clever as you would expect.  The brightly-hued pieces of their range are delightfully displayed on custom-created wooden totems which bring out the gorgeous tones of the collection.   

I visited the store on opening day and Creative Director Liam Bowden patiently explained the craftsmanship involved in the creation of the store and how it mirrors their traditional yet modern approach to their business.  It's clear the brand are also really pleased to have a permanent retail home which will no doubt further entice fans of the brand to add more pieces to their collections.  Of the current range I'm especially fond of the cute Mr Clamshell clutch (above) and it was fantastic to be able to see the full collection up close and so artfully displayed. 

Deadly Ponies flagship boutique is located at 70 Mackelvie Street, Ponsonby.  Their collection is also available to shop online here







Images by Sam Lee for Deadly Ponies

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