Juliette Hogan's Sunset Boulevard

Tuesday, September 8, 2015

Juliette Hogan's Lennon Cami and Lawn Culottes from her 'Sunset Boulevard' collection.

As more new season collections arrive in stores every day it's hard to know where to start when shopping for spring, however one collection definitely worth checking out is Juliette Hogan's 'Sunset Boulevard'. She's a designer I've followed since I came across her first boutique on Ponsonby Road in 2007 and one that has consistently designed strong collections that have slowly matured in style as she has.

While her ranges have maintained the beautiful tailoring and clever use of signature prints from the beginning, her look has changed from a more girlish representation of femininity into a refined and sophisticated style that incorporates masculine influences. It's something I can definitely relate to as I've noticed my own sense of style become more simple and clean as I've gotten older too.

But back to Sunset Boulevard which represents the new version of sports luxe that Juliette so successfully nails these days and is a range that has many possibilities and day to night options. Soft fabrics of silk, cotton, cashmere and linen bring the carefully cut pieces to life with sequins and lace adding the right amount of evening glamour. Neutrals of grey, black, navy and white are given a shot of colour with vibrant fuchsia brightening things up and contrasting with the exclusive florals and silk splatter prints that round out the collection.

Her silhouettes are relaxed and elegant with ladylike hem lengths and buttoned-up collars juxtaposed against plunging v-necklines and sheer pieces which have a subtly sexy effect. Wide culottes are teamed with casual silk camis and cotton tees for a nonchalant look while her more structured dresses in sleeker shapes add another layer of confident dressing. Above all these garments are easy to wear and blend perfectly into the cleverly curated JHo wardrobe.

As much as it's always tricky to pick favourites from Juliette's collections the linen jumpsuit in fuchsia (eleventh below) is a stand out piece for me for its timeless look that still feels fresh and modern. While I also can't help but love the monochromatic 'bed of roses' printed pieces and the white cotton shirtdress (fifth below) as well. Not to mention the silk splatter print garments, delicate navy lace and well, actually I think it's all winsome and a wonderfully versatile collection for summer.

Sunset Boulevard is available at Juliette Hogan stores, stockists and online now.

Images from Juliette Hogan

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